Website scope
Know what the work covers.
Website work depends on your starting point and the agreed plan. Here is what we define before work begins.
Defined in the agreed work
- Page structure and responsive layouts
- Light edits to content you supply
- Agreed forms and contact routes
- Launch checks and handover
Confirmed separately
- Page count and onboarding eligibility
- Domain, hosting and paid licenses
- Extra pages and custom integrations
- Tracking and ongoing maintenance
A new 5–8-page template-led website is conditional on Integrated Growth Extended onboarding and must be expressly agreed. All website work is subject to the written scope and available capacity.
Compare plans and scope →HOW WE WORK
From your brief to a website you can use
Discover & Structure
Start with your buyers, services and goals. Agree the pages and inquiry journey before the design work begins.
Write & Build
Improve the existing site where useful. A new Astra/Spectra template website is considered only within an agreed Integrated Growth Extended onboarding scope, with supplied content and two consolidated revision rounds.
Check & Launch
Check the agreed layouts, links, forms and page settings. Continue with the selected monthly growth work; confirm maintenance, ownership and third-party responsibilities in the written scope.
A Website Built Around Customer Decisions
A useful service page helps visitors answer four questions before they decide to contact you.
Is this for me?
Name the service, who it helps and the locations or markets you serve.
What is included?
Explain the scope, process and practical details customers need to compare their options.
Why trust this business?
Show genuine work, relevant experience and evidence you have permission to share.
What happens next?
Offer a clear inquiry route and explain what information helps the first conversation.
This is an illustrative page structure. The final content and layout are shaped around your services and agreed scope. A clearer website helps buyers evaluate your offer; inquiries still depend on demand, an offer that fits customer needs, relevant traffic and timely follow-up.
Useful content
Clear services, relevant answers and genuine evidence help visitors decide whether your business is right for them.
Consistent design
A shared visual system makes the website easier to navigate and helps each page feel like part of the same business.
Room for future growth
The page structure can support more services and markets as your business grows. Additional pages, features and integrations are scoped separately.
CHOOSE YOUR NEXT STEP
Repair, redesign or rebuild?
Start with the problem, the buyer journey and the technical foundation. The most extensive option is not automatically the right one.
We review the existing site before recommending the scope. Website improvements must fit the agreed retainer capacity. A new website is conditional on an agreed Integrated Growth Extended onboarding scope; migrations and custom functionality are not automatically included.
Use the website brief to plan your scope →Repair
For an isolated, testable fault on a foundation that is still maintainable. Examples: a form, a mobile block or an unclear page.
Redesign in place
For coordinated content, navigation and layout work on a usable platform. Review the templates, hierarchy and visual system together.
Rebuild
For structural or technical limits that make reliable improvement impractical. Inventory the URLs, forms and tracking before planning the change.
PLANS & PRICING
Find the right plan for your website.
Compare current plans, agreed website scope and exclusions on the pricing page.
CASE STUDY · UNMUTE EXPERT
A stronger website and inquiry journey.
Rattle worked on the website, buyer messaging, Google Ads and inquiry journey for a specialist service business. The website was one part of a broader service mix.
6 active retainer clients
Owner-reported in October 2026, alongside approximately 6–10 inquiries per month. The acquisition source for each retainer has not been confirmed. Results vary by business.
Read the Unmute Expert case studyFREQUENTLY ASKED QUESTIONS
Good questions. Clear answers.
Website scope, supplied content, mobile layouts and ongoing responsibilities.
Can you redesign my existing WordPress website?
We assess the current structure, content and inquiry journey before recommending what to retain or improve. Existing-site work must fit the agreed retainer scope. A new website is not automatic and is considered only within agreed Integrated Growth Extended onboarding.
What does a WordPress website cost?
Do you help with website content?
Light editing of your supplied copy is included within the agreed page limits. Full copywriting or additional content is scoped separately. We confirm source material, content responsibilities and the review process before work begins.
Will the website work on mobile?
We design responsive layouts and check the main pages, navigation and inquiry routes across relevant screen sizes before launch.
Are hosting and paid tools included?
Domain, hosting, email, licenses and optional paid platforms are separate costs. We agree ownership and payment responsibilities in the proposal. View current plans and pricing →
Can the website support Google Ads and SEO?
We plan clear service pages, useful content and contact routes. Ongoing SEO, campaign management and conversion tracking should be agreed as part of the relevant service scope.
Can we add international markets later?
Yes. We can discuss additional pages and localized content for selected markets. Research, translation, functionality and any additional work are scoped separately.
What should I prepare before discussing website work?
Share your business, ideal buyers, main services, service areas, existing website and the action visitors should take. List the pages you need, the copy and images you can supply, and any forms or integrations. A budget range and target launch date are helpful if known; mark unknowns clearly. We confirm whether existing-site improvements or conditional onboarding work fit the retainer, with the page scope and responsibilities agreed in writing. Use our copyable website brief to organize these details; no download or account is needed.
Let’s talk about your goals.
Share your business, main services and the pages you need. Tell us what content is ready and what visitors should do next. A budget range is helpful if known.
Get a Lead Plan