A practical plan for your next campaign
A Campaign Connected to Your Business
Each part of the journey should support the next: a relevant search, a clear ad, a useful landing page and a well handled enquiry.
A relevant search
Focus on the services and locations you can serve. Review search terms and exclusions to reduce irrelevant traffic.
A clear offer
Explain the service and next step before the click. Match the message to what the person is looking for.
Useful answers
Give visitors relevant scope, credible evidence and an easy way to contact your business.
Enquiry and quality
Verify enquiries and review their fit with your team. Use the feedback to guide campaign decisions.
A click is a starting point, not a promised lead. We review confirmed enquiries and lead quality alongside campaign data. Results depend on demand, competition, your offer and follow up.
Relevant search intent
We plan around what customers need, the services you provide and the locations your business can serve.
A clear enquiry journey
Consistent ads, useful landing pages and accessible contact options help people understand the offer before they enquire.
Feedback that improves decisions
Clicks alone cannot tell us whether a campaign is working for your business. Lead quality and sales feedback help put reports in context.
Connect the search to a useful conversation
A campaign needs more than clicks. Review the journey before deciding where to invest next.
Relevant search
Start with services, intent and locations that fit the customers you can serve.
Clear landing page
Answer the buyer’s first questions and make the offer and next step easy to understand.
Received enquiry
Separate contact clicks from completed forms and real conversations received by your team.
Lead quality feedback
Review fit and sales outcomes alongside spend before expanding or changing the campaign.
Illustrative campaign journey, not a promise of results. Performance depends on demand, competition, your offer, budget and follow up.
Deciding whether Google Ads is the right next step?
Use our Google Ads readiness guide for service businesses to assess search demand, customer economics, your landing page, measurement and follow-up before choosing a campaign scope.
Standard payment processing and currency conversion costs are included in our USD service fees. There is no separate PayPal surcharge. Advertising spend is paid directly to Google and is additional. Any applicable taxes, optional services and third party costs are itemised in the proposal, with the full payable total agreed before work begins.
FAQ
Frequently Asked Questions
Clear answers to help you choose your next step.
Can you work with my existing Google Ads account?
Yes. We can review your existing campaigns, tracking and landing pages before recommending changes. The scope depends on the account and your goals.
Is advertising spend included in the management fee?
No. Management is US$750 per month. Advertising spend is separate and paid directly to Google. We agree the campaign scope and budget before work begins.
Can you target customers across India?
Yes. Campaigns can be scoped around selected cities, regions or wider Indian markets. Targeting should match the locations your business can serve.
Do you guarantee leads or sales?
No. Results depend on demand, competition, your offer, budget, website and how enquiries are handled. We agree the work and measurement without promising a fixed number of leads or sales.
Do I need a new website before running ads?
Not always. We review whether your landing page explains the service, works on mobile and offers a clear enquiry route. Any website work is scoped separately.
How do you measure a useful lead?
We separate contact clicks from successful submissions. Your team’s feedback helps identify qualified enquiries and sales. Phone and WhatsApp clicks alone do not prove a conversation took place.
Can we expand internationally later?
We can discuss a separate scope for new markets, including audience research, local messaging, landing pages and measurement before increasing spend.
