From unclear numbers to useful measurement
Measurement With Clear Boundaries
Different signals answer different questions. A click shows interest; a confirmed inquiry and a business outcome need their own evidence.
Contact click
A phone or WhatsApp click shows intent to contact you. It does not confirm a conversation.
Inquiry received
A successful form submission or a verified incoming inquiry. A button click alone is not enough.
Qualified lead
Your team confirms the inquiry fits your services, market and agreed qualification criteria.
Customer or sale
Your business records confirm the outcome. Attribution depends on the tracking and records available.
These are distinct signals, not guaranteed steps. Inquiries can arrive through different routes, and not every inquiry becomes a customer. CRM connections and offline reporting are scoped separately.
Consistent event definitions
A successful form submission, a contact click and a sale are different actions. Naming and reporting should make that distinction clear.
Fewer misleading signals
Validation checks help identify duplicate events and clicks counted as inquiries, so reports are easier to interpret.
A link to business outcomes
Website data shows part of the journey. Feedback from your team helps connect marketing activity with qualified leads and customers.
What to share before tracking setup
A short brief helps us confirm the events, access and exclusions before work begins.
Your contact routes
Share your website URL and the forms, phone links or messaging routes you want measured.
What proves success
Explain where a completed inquiry arrives and how your team distinguishes a received inquiry from a contact click.
Your existing tools
Tell us whether GA4, Tag Manager, Google Ads or a consent platform already exists. Keep account ownership with your business.
Your review owner
Name the person who can confirm test delivery and maintain lead-quality records. Share unknowns rather than guessing.
Use supported account invitations after scope is agreed. Do not send passwords or customer records through the inquiry form.
Use the prelaunch measurement guide to define successful submissions, contact-intent clicks and lead-quality feedback before deciding which events to configure.
Standard payment processing and currency conversion costs are included in our service fees. There is no separate PayPal surcharge. Advertising spend is paid directly to Google and is additional. Any applicable taxes, optional services and third party costs are itemized in the proposal, with the full payable total agreed before work begins.
A clearly scoped tracking foundation
₹10,000 in India or $199 in the US, one-time, covers one website, one GTM container, one GA4 property and up to five agreed inquiry events, with Google Ads conversion configuration where applicable. We agree access and the events to test before starting.
CRM connections, offline sales imports, server-side tracking, complex consent work, paid call tracking and ongoing monitoring are quoted separately. Essential tracking included in a Search launch is not billed again as standalone work. See setup and monthly pricing →
CLIENT CASE STUDIES
From referrals to new customer channels
See how two service businesses reached buyers beyond their existing networks—and developed new routes to paying customers.
SK PARTY HALL · EVENT VENUE
Reach customers beyond referrals
Google Business Profile, local SEO and Google Ads helped a Bengaluru venue connect nearby searches with calls and venue visits.
About 8 additional customers per month
Reported by the venue after the channel matured. The first clear commercial results appeared around six months into the engagement, which began in December 2023.
Read the SK Party Hall story →UNMUTE EXPERT · SPECIALIST SERVICES
Build a new route to retainer clients
Rattle built Unmute’s website and refined its buyer messaging, Google Ads and inquiry journey to help the business acquire paying clients.
6 active retainer clients
Active clients acquired through digital campaigns as of September 2026. The owner reported 59 high-quality inquiries from genuine companies using business email IDs, alongside ₹1.7 lakh ad spend: approximately ₹2,881 per lead, excluding service fees. Figures are owner-reported cumulative totals. First digital sale: December 2025.
Read the Unmute Expert story →Each story covers its own service mix and reporting period. These are engagement-specific outcomes, not forecasts. Inquiries and platform interactions are distinct from confirmed customers.
FAQ
Frequently Asked Questions
Clear answers to help you choose your next step.
Can you fix tracking that is already installed?
We can review the existing setup and identify gaps, duplicate events or unclear definitions before agreeing the work required.
What does conversion tracking setup cost?
India: ₹10,000 one-time. US: $199 one-time. One website, up to 5 agreed events. Complex integrations and additional scope are quoted separately; tracking included in Search launch is not billed twice.
Does a WhatsApp click count as a lead?
It shows contact intent, but it does not prove that a message was sent or a conversation happened. We keep contact clicks separate from confirmed inquiries.
Should every thank you page visit count as a conversion?
No. A visit may come from a reload or direct navigation. The event should represent a validated successful submission and avoid counting it twice.
Can tracking tell me which leads become customers?
Not by itself. Qualified leads and sales require feedback from your team or CRM. Any CRM or offline conversion integration needs a separate agreed scope.
How do you validate the setup?
We test event triggers and reports against the form journey. If a complete submission is needed, we agree a test method and clearly separate test records from genuine inquiries.
What about privacy and consent?
We review the technical requirements with you. Your actual data use, consent choices and privacy disclosure must be confirmed before any relevant tracking is enabled.