HOW WE WORK
From unclear numbers to useful measurement
Review & Define
Review your contact journey and current reports. Agree event definitions and the access needed before implementation.
Configure & Test
Configure and test the agreed measurement across relevant journeys and devices. Confirm privacy and consent requirements before enabling tracking.
Verify & Explain
Document each event and check the intended reports. Explain where your team’s lead-quality feedback is needed.
Measurement With Clear Boundaries
Different signals answer different questions. A click shows interest; a confirmed inquiry and a business outcome need their own evidence.
Contact click
A phone or WhatsApp click shows intent to contact you. It does not confirm a conversation.
Inquiry received
An inquiry confirmed in your agreed lead records, such as a CRM or inbox, or through a verified conversation. A submission event alone does not confirm receipt.
Qualified lead
Your team confirms the inquiry fits your services, market and agreed qualification criteria.
Customer or sale
Your business records confirm the outcome. Attribution depends on the tracking and records available.
These are distinct signals, not guaranteed steps. Inquiries can arrive through different routes, and not every inquiry becomes a customer. CRM connections and offline reporting are scoped separately.
Consistent event definitions
A successful form submission, a contact click and a sale are different actions. Naming and reporting should make that distinction clear.
Fewer misleading signals
Validation checks help identify duplicate events and clicks counted as inquiries, so reports are easier to interpret.
A link to business outcomes
Website data shows part of the journey. Feedback from your team helps connect marketing activity with qualified leads and customers.
What to share before tracking setup
A short brief helps us confirm the events, access and exclusions before work begins.
Your contact routes
Share your website URL and the forms, phone links or messaging routes you want measured.
What proves success
Explain where a completed inquiry arrives and how your team distinguishes a received inquiry from a contact click.
Your existing tools
Tell us whether GA4, Tag Manager, Google Ads or a consent platform already exists. Keep account ownership with your business.
Your review owner
Name the person who can confirm test delivery and maintain lead-quality records. Share unknowns rather than guessing.
Use supported account invitations after scope is agreed. Do not send passwords or customer records through the inquiry form.
Use the prelaunch measurement guide to define successful submissions, contact-intent clicks and lead-quality feedback before deciding which events to configure.
PLANS & PRICING
Explore plans with essential measurement.
Compare current plans, agreed measurement scope and exclusions on the pricing page.
FREQUENTLY ASKED QUESTIONS
Good questions. Clear answers.
Event definitions, inquiry validation, reporting limits and consent.
Can you fix tracking that is already installed?
We can review the existing setup and identify gaps, duplicate events or unclear definitions. Any configuration work must fit the selected retainer and agreed access, event limits and technical requirements; tracking is not offered here as a standalone setup project.
What does conversion tracking setup cost?
Does a WhatsApp click count as a lead?
It shows contact intent, but it does not prove that a message was sent or a conversation happened. We keep contact clicks separate from confirmed inquiries.
Should every thank you page visit count as a conversion?
No. A visit may come from a reload or direct navigation. The event should represent a validated successful submission and avoid counting it twice.
Can tracking tell me which leads become customers?
Not by itself. Qualified leads and sales require feedback from your team or CRM. Any CRM or offline conversion integration needs a separate agreed scope.
How do you validate and hand over the setup?
We test the agreed event triggers and reporting destinations against your contact journey, including relevant failure and duplicate checks. If a complete submission is needed, we agree a test method and clearly separate test records from genuine inquiries.
Your setup notes explain the event names, triggers, destinations, checks completed and known limitations. We also identify website or form changes that may require retesting. CRM connections, offline imports and ongoing monitoring remain separately scoped.
What about privacy and consent?
We review the technical requirements with you. Your actual data use, consent choices and privacy disclosure must be confirmed before any relevant tracking is enabled.
Let’s talk about your goals.
Share your website, contact routes and existing measurement tools. Tell us which numbers are unclear so we can assess the tracking work you need.
Get a Lead Plan