ONGOING SUPPORT. AGREED SCOPE.
Choose the growth work your business needs.
Start with the gap between being found and winning suitable customers. Choose a focused monthly retainer, with necessary setup included where specified in your agreed scope. All service fees below are in INR; Google advertising spend and applicable taxes are additional.
Discuss your scopeNot sure which work to choose? Explore the five solutions. We assess your starting point and discuss suitable work before you commit. A solution is a business priority; the selected retainer defines what is included.
FOUR WAYS TO START
Match the support to your next decision
Local visibility, organic discovery, paid Search or a coordinated approach. Local Presence and Integrated Growth each have two scoped options.
Local Presence
From ₹5,000per month · service fee
For one eligible business location serving nearby customers.
Scope and plan options
Essentials · ₹5,000/month
Profile setup support, factual accuracy, up to 2 updates/month, review monitoring and a lightweight monthly summary.
Growth · ₹7,500/month
Up to 4 updates/month, review-response guidance, profile health and a monthly local performance review.
Boundary: No website build, ongoing website SEO or Google Ads management. A 5–6 km catchment describes buyer fit, not a guaranteed ranking radius.
Organic Search Growth
₹18,000per month · service fee
For an established business with a usable website and a relevant organic search opportunity.
Scope and plan options
Initial foundation
Query-to-page mapping, technical and indexability assessment, available analytics review and limited priority repairs.
Each month
One prioritized SEO improvement bundle: a commercial page, bounded technical fix or useful content refresh, with related internal links and measurement review.
Boundary: No new website, Google Ads, GBP operations, purchased links or guaranteed monthly blog count.
Paid Leads
₹25,000per month · service fee
For one service group ready to invest in focused Google Search campaigns.
Scope and plan options
Initial foundation
Focused Search launch, one landing destination audit or essential improvement, and up to 5 essential inquiry events where feasible.
Each month
Up to 2 Search campaigns; weekly search-term, negative-keyword, location, bid and ad reviews; a bounded landing-path review and monthly client lead-quality feedback.
Boundary: Google advertising spend is separate. No broad SEO, GBP retainer, full website, other ad channels or complex CRM/offline integrations.
Integrated Growth
From ₹30,000per month · service fee
For businesses that need Google Ads coordinated with selected local or organic work.
Scope and plan options
Focused · ₹30,000/month
Google Search Ads management plus GBP Essentials-style management OR bounded local/landing improvement, with lead-quality review.
Extended · ₹45,000/month
Google Search Ads management plus one selected SEO/website improvement bundle monthly. Eligible GBP work may replace part of that capacity.
Boundary: A 5–8-page template-led website is conditional at Extended only: necessary, feasible and explicitly included in the agreed onboarding scope. It is not automatic.
These are new-engagement service fees. Existing signed agreements remain unchanged. We recommend work based on your offer, demand, existing assets, budget and capacity to respond.
Compare the work included
✓ Included within the stated limit. Scoped / conditional means selected and agreed before work starts; it may replace another activity. — Not included means outside that plan.
On smaller screens, swipe the table sideways. Keyboard users: Tab to the comparison area, then use the Left and Right arrow keys. The first column stays visible.
| Work and limits | Local Presence | Organic Search Growth | Paid Leads | Integrated Growth | ||
|---|---|---|---|---|---|---|
| Essentials | Growth | Focused | Extended | |||
| Monthly service fee | ₹5,000 | ₹7,500 | ₹18,000 | ₹25,000 | ₹30,000 | ₹45,000 |
| Best suited to | Basic nearby visibility | Regular local profile care | An existing site with organic opportunity | Focused paid Search | Ads with local support | Ads with organic or website improvement |
| Eligible Business Profile setup | ✓ Included | ✓ Included | — Not included | — Not included | Scoped if selected | Scoped if selected |
| Ongoing Business Profile management | ✓ One profile | ✓ One profile | — Not included | — Not included | Selected local scope | May replace part of SEO work |
| Business Profile updates | Up to 2/month | Up to 4/month | — Not included | — Not included | Up to 2 if selected | Up to 4 if replacing capacity |
| Review support | Monitoring | Monitoring + response guidance | — Not included | — Not included | Scoped if selected | Scoped if selected |
| Google Search Ads setup and management | — Not included | — Not included | — Not included | ✓ Included | ✓ Included | ✓ Included |
| Focused Search campaigns | — Not included | — Not included | — Not included | Up to 2 | Up to 2 | Up to 2 |
| Keyword-to-page research | Profile scope only | Profile scope only | ✓ Included | ✓ Search campaign scope | ✓ Agreed acquisition scope | ✓ Agreed acquisition scope |
| Basic analytics and inquiry tracking | Scoped profile reporting | Scoped profile reporting | ✓ Where access allows | ✓ Up to 5 essential events where feasible | ✓ Agreed essential setup | ✓ Agreed essential setup |
| SEO or website improvement | — Not included | — Not included | 1 prioritized bundle/month | Bounded landing-path review | Selected local or landing work | 1 selected bundle/month |
| New 5–8-page website foundation | — Not included | — Not included | — Not included | — Not included | — Not included | Conditional: agreed onboarding only |
| Guaranteed monthly blog quota | — None | — None | — None | — None | — None | — None |
| Reporting and scope review | Monthly summary | Monthly local review | Monthly review | Monthly report + client lead feedback | Monthly report + client lead feedback | Monthly report + client lead feedback |
| Google advertising budget | Separate if added | Separate if added | Separate if added | Separate; paid to Google | Separate; paid to Google | Separate; paid to Google |
Paid and Integrated plans cover one business, one country, one core service group and up to 2 focused Google Search campaigns. Extra markets, locations, services or higher complexity require an agreed re-scope; no plan means unlimited delivery.
Build the foundation, then improve what matters
Initial phase
Assess existing assets and complete the setup needed for the selected retainer. That may include eligible Business Profile setup, focused Search launch, essential measurement or limited existing-site work. Included setup is part of the retainer, with no separate setup-project invoice for that work.
A new 5–8-page template-led website may be included only in Extended onboarding when required and explicitly agreed. Existing-site improvement is preferred where the site is usable.
Ongoing phase
Deliver the selected monthly activity, review available evidence and decide what to continue, improve or pause. One SEO bundle is one agreed priority—not a promise to deliver every possible task each month.
Your team provides factual inputs, access, approvals and feedback on received inquiries and customer fit. The first phase may focus more on implementation than optimization.
Know the responsibilities and total cost
- Separate costs: Google ad spend, applicable taxes, domain, hosting, email, licenses and optional paid platforms. Their ownership and payment treatment are agreed in the proposal.
- Outside standard scope: custom applications, ecommerce, major migrations, advanced CRM/offline integrations, paid social management, professional photo/video, paid backlinks and legal/privacy drafting.
- Bounded delivery: no unlimited edits, automatic website build, guaranteed article quota or simultaneous inclusion of every service.
- Client control: you retain control and ownership of your domain, Google accounts, website assets and CRM.
- Clear agreement: deliverables, payment timing, duration, cancellation and any website-onboarding conditions are confirmed before work begins. Existing signed agreements remain unchanged.
Standard payment processing and currency conversion costs are included in Rattle’s service fees. There is no separate transfer surcharge.
We work with established service businesses that can respond to and deliver for customers. Local Presence supports eligible nearby businesses; an online-only business is not sold an ineligible Maps profile. Standalone low-cost website projects are not the focus of these retainers.
No ranking, lead count, AI mention, sales or revenue outcome is guaranteed. Each business needs its own assessment and direction.
CLIENT CASE STUDIES
From referrals to new customer channels
See how two service businesses reached buyers beyond their existing networks—and developed new routes to paying customers.
SK PARTY HALL · EVENT VENUE
Reach customers beyond referrals
Google Business Profile, local SEO and Google Ads helped a Bengaluru venue connect nearby searches with calls and venue visits.
About 8 additional customers per month
Reported by the venue after the channel matured. The first clear commercial results appeared around six months into the engagement, which began in December 2023.
Read the SK Party Hall story →UNMUTE EXPERT · SPECIALIST SERVICES
Build a new route to retainer clients
Rattle worked on Unmute’s website, buyer messaging, Google Ads and inquiry journey.
6 active retainer clients
Six active retainers reported by the owner in October 2026. The acquisition channel for these clients is not specified.
Read the Unmute Expert story →Each story covers its own service mix and reporting period. These are engagement-specific outcomes, not forecasts. Inquiries and platform interactions are distinct from confirmed customers.
PLAN DETAILS
Frequently Asked Questions
What each plan covers, which costs are separate and how terms are agreed.
Which retainer should I start with?
Start with your current constraint. Local Presence supports an eligible nearby business; Organic Search Growth improves an existing site; Paid Leads focuses on Google Search; Integrated Growth combines Ads with selected local or organic work. We assess your situation before recommending a scope.
Is Google advertising spend included?
No. The listed amounts are Rattle’s monthly service fees. Google advertising spend is additional and paid directly to Google. Paid Leads and both Integrated Growth options include Google Search Ads management; Local Presence and Organic Search Growth do not.
Is setup charged separately?
Necessary setup explicitly included in your selected retainer is delivered during onboarding, without a separate setup-project invoice for that included work. The proposal identifies what is needed, what is included and any third-party costs.
Does every plan include a new website?
No. Local Presence, Organic Search Growth, Paid Leads and Integrated Focused do not include a full new website. A 5–8-page template-led foundation may be included in Integrated Extended only when necessary, feasible and explicitly agreed. It is not an automatic entitlement.
What does one SEO improvement bundle mean?
One substantial priority agreed for that month: for example, improving a high-intent service page, fixing a bounded technical issue or refreshing useful existing content. Related internal links and measurement review are included within that bundle. It is not every task at once or a guaranteed monthly blog count.
What if my business is not eligible for a Business Profile?
We do not create an ineligible profile. Organic Search Growth or Paid Leads may be more suitable. Integrated work can focus on an agreed organic or landing-page priority instead of GBP activity, within the selected capacity.
Are taxes, hosting and paid tools included?
Applicable taxes, domain, hosting, email, licenses and optional paid platforms are separate unless specifically included in the agreed scope. The proposal identifies the full payable total. Standard payment processing and currency conversion costs are included in Rattle’s service fees.
How are duration and payment terms agreed?
The proposal confirms payment timing, contract duration, cancellation and any conditions attached to included website onboarding before work begins. Existing signed client agreements remain unchanged.
How will we review progress?
Review the evidence available for the agreed work, including relevant discovery, received inquiries, customer fit and sales follow-up where records exist. Contact clicks alone do not prove an inquiry was received. Outcomes depend on demand, offer fit, budget and timely follow-up; no fixed result is promised.